I once got asked a super interesting question about print modeling by an aspiring male model, all excited and curious.
he wanted to know, “How can I become one of those cool, everyday models used for advertising?
You know the ones I’m talking about – the relatable faces you see in catalogs for Target, Walmart, Best Buy, and lots of other places. They’re like the face of the marketing world but not too edgy. The type of model that blends in naturally, showing real interest in the stuff they’re selling!”
That’s known as print modeling my friends, and you might hear it being called Commercial modeling too!
Yep, it’s a fantastic type of modeling that opens doors to exciting advertising opportunities with ease and doesn’t stress too much about body measurements and height!
Secondly, it’s your ticket to lucrative opportunities that can turn your passion into a well-paying career. It’s not just about rubbing shoulders with celebrities or their nepotism children!
Print modeling offers the chance to travel, work on exciting projects, and stack up a substantial 401k – all while having a blast doing what you love!
Your fiery curiosity about print modeling fits perfectly with this blog post, as I’ll be dishing out all the juicy details.
Get ready to dive into the world of print modeling, where we’ll uncover its essence, spilling the beans on those modeling requirements, and reveal the top-notch agencies you should consider signing with and more!
Don’t wait around for others to notice your undeniable model-like aura, your natural flair, and that overall wow-factor.
That’s certainly not how I got started!
I networked with photographers, auditioned at open castings for aspiring models whenever I had the chance, and, most importantly, attended OPEN CALLS regularly while continuously developing my skills and portfolio.
It’s time to take control of your destiny and grab the opportunity of becoming a print model by submitting yourself to print modeling agencies!
Ready to kickstart your modeling journey? Here's a head-start for you:
Los Angeles
New York
Chicago
Miami
Is it hard to be a print model?
Becoming a print model can be a challenging journey, but it might be considered somewhat easier than pursuing runway modeling for most.
The requirements for print models and runway models can differ due to the distinct nature of their work.
Print Model Requirements
- Height: Print models generally do not have strict height requirements. They can vary in height, and there is more flexibility compared to runway modeling.
- Facial Features: Print models should have well-defined, symmetrical facial features with clear skin (light blemishes are fine) and expressive eyes to convey emotions effectively in still photography.
- Body Proportions: While balanced body proportions are preferred, there’s more room for diverse body types and sizes in print modeling to showcase a wide range of products and styles.
- Versatility: Print models should be adaptable and capable of portraying various looks, styles, and characters for different advertising campaigns and editorial shoots.
- Photogenic: Being photogenic is crucial, as print modeling focuses on capturing compelling images for advertisements, magazines, and other promotional materials.
- Age Range: Print models can span various age groups, from children and teenagers to mature adults, depending on the target audience and campaign requirements.
Runway Model Requirements
- Height: Runway models generally have strict height requirements, typically for females it ranges from 5’9″ to 6’0″ or taller, and men 5’10 – 6’2 This standard height is necessary for designers to showcase their clothing effectively on the catwalk.
- Body Proportions: Runway models should have a slim [ size 0-4] and tall physique with well-defined body proportions to fit into sample sizes used by designers.
- Walk and Posture: Runway models must have a confident and graceful walk, known as the runway walk, along with excellent posture to present garments elegantly during fashion shows.
- Age: Runway models are typically younger, with most falling within the age range of late teens to early twenties, although there are exceptions when the most is well established in the fashion industry.
While both print and runway models should maintain a professional attitude, runway modeling places more emphasis on measurements, height, the ability to walk the runway flawlessly and create an impact during fast-paced fashion events.
All in all, print modeling allows more wiggle room for accepting unconventional attributes.
How To Become A Print ModeL?
The process of applying to become a print model is similar to that of a fashion model, as it involves submitting a portfolio of professional photos to modeling agencies or attending open calls.
And because of the pandemic, a few top modeling agencies like Wilhelmina and One Management are hosting open calls via instagram live just about every week!
A talent agency can offer several advantages for a print model's journey
While print models and fashion models may be represented by the same agencies or management, if you’re determined to pursue print modeling and facing rejection from traditional modeling agencies, consider submitting to a talent agency.
A talent agency can offer numerous advantages for your print modeling journey and open doors to explore acting opportunities and even venture into the world of film.
With representation from a talent agency, you’ll gain access to a diverse range of opportunities beyond the traditional modeling realm.
These agencies boast extensive connections in the entertainment industry, enabling them to present you with exciting commercials, advertisements, and editorial opportunities that perfectly align with your unique look and style.
In addition to print modeling, talent agencies maintain dedicated departments for acting. This means you can audition for roles in commercials, TV shows, and film projects, broadening your career prospects.
Proper training and guidance from your talent agency will empower you to develop your acting skills and pursue a versatile career path.
So, if you dream of making it big in print modeling and exploring the world of acting and film, submitting to a talent agency is a wise move. Their expertise, connections, and top tier support can be invaluable in scaling your career and turning your aspirations into reality!
Open calls are fantastic opportunities for aspiring models
Open calls are fantastic opportunities for aspiring models to meet with agents or scouts in person and showcase their personality and potential.
These events give scouts a deeper insight into your modeling capabilities and increase your chances of getting noticed.
When attending open calls, aspiring male and female print models should dress appropriately.
Opt for simple, well-fitting attire that accentuates your best features and highlights your natural beauty. Stick to solid neutral-colored clothes and shoes, preferably in black, grey, and white, to keep it simple yet stylish.
To succeed in becoming a print model, remember these four do's and don'ts.
Firstly, maintain a healthy lifestyle, eat well, and stay fit to exhibit a toned physique that’s often preferred in print modeling.
Secondly, practice versatility in posing and expressions to convey various emotions and styles.
Third, invest in a professional portfolio with high-quality images that showcase your range and potential to agencies and clients. Even if you face initial rejection, keep honing your skills and developing your portfolio.
Lastly, network and build relationships within the industry by attending events and connecting with models, photographers, and agents to create more opportunities for yourself.
On the other hand, be aware of this important don’ts. First, avoid working with just anyone who claims to be a casting director or photographer.
Do thorough research, reach out to mentors, and carefully consider the potential impact on your career before accepting any job or photoshoot.
Secondly, refrain from relying solely on Photoshop or heavy editing to enhance your photos.
Embrace authenticity, especially when dealing with top modeling agencies. Seek out photographers who capture models naturally and beautifully in their work.
Thirdly, don’t be discouraged by rejection; it’s a significant part of the industry, and perseverance is the key to success. Lastly, when it comes to contracts, never sign without carefully reviewing them or seeking professional advice.
If a talent agency or modeling agency is not among the top reputable agencies in the area, consider suggesting a non-exclusive contract to protect your interests and keep your options open.
On the other hand, be aware of These important don'ts
First, avoid instantly accepting castings and offers from just ANYONE who claims to be a casting director, photographer or any other type of industry professional.
Do thorough research, reach out to mentors, and carefully consider the potential impact on your career before accepting any job or photoshoot.
Secondly, refrain from relying solely on Photoshop or heavy editing to enhance your photos.
Make it clear to photographers that you’re going for [ the market look of New York ] or wherever you’re trying to sign, so that they understand the assignment!
Seek out photographers who capture models naturally and beautifully in their work. You should already see that throughout their portfolio or social media feed!
Thirdly, don’t be discouraged by rejection; it’s a HUGH part of the industry, and perseverance is the key to success.
Lastly, when it comes to contracts, never sign without carefully reviewing them or seeking professional advice.
If a talent agency or modeling agency is not among the top reputable agencies in the area, consider suggesting a non-exclusive contract to protect your interests and keep your options open.
Non-exclusive contract: means a model can work with multiple agencies simultaneously!
It allows the model to explore opportunities with different agents and casting opportunities without being tied exclusively to one agency.
Fifth, don’t forget to maintain professionalism and a positive attitude, as a good work ethic can lead to long-lasting success in the print modeling world, and increases your opportunities with working with the same clients frequently!
By keeping these do’s and don’ts in mind, aspiring print models can increase their chances of achieving their modeling goals.
Million Dollar Qustion
What Is YOUR most memorable modeling moment, or what type of modeling job would you love to book in the future?