How To Become A Promotional Model: Jobs, Requirement, Salary + More

If you want to become a model, work jobs around your schedule, make passive income, and have fun at events then being a promotional model is a type of modeling that you should look in to. What you need to know about promotional modeling from jobs, salary, agency, requirements, and what promotional models do will be explained in this post.

Watch Now For Even More Tips!

What Is A Promotional Model

A promotional model is also referred to as a brand ambassador, booth babe, or just promo model.

 

It’s a person who is paid to promote a product or service.

 

Brands know that having both male models and female models at events for face-to-face marketing, helps scale their business and effectively grow it for better opportunities down the road. 

 

Even fashion and commercial models work as promotional models in markets like:

 

  • New York
  • Los Angeles
  • Vegas
  • Miami

Easy income to earn!

How To Become a Promotional Model

To become a promotional model, you can look for jobs on promo model staffing websites or you can apply to promotional modeling agencies.

 

There are many agencies that are located in larger cities who staff models for events in neighboring states, and sometimes across the country.

 

 

For instance,

 

a promo agency may be located in Vegas, but they staff models for events in Los Angeles and Colorado; or a promotional modeling agency located in New York will have offices in Dallas, Chicago, and Vegas.

How To Become A Promotional Model

Promotional Staffing Agency Models: Runway Waiters Models

 Break Into The Promotional Industry

Start modeling by searching on google: “promotional agencies near me”.

 

Don’t just go for the agencies on the first page of google.

 

Do your research and look through all of the search pages that google provides, until it stops showing agencies.

 

Search all of the popular social media platforms that the modeling agency provides on their website.

 

That way, you can get a feel on how: 

 

  • Legit the agency is
  • How frequent the models book jobs 
  • The type of clients the modeling agency works with 
  • Fun and exciting behind the scenes footage of the events

 

Researching promotional agencies in this manner will make you feel more confident and excited about applying.

 

Modeling Tip: Through social media, reach out to other models signed to the agency to get a better understanding of their experience and what to look forward to! 

Promotional Model Jobs and Agencies

Find promotional jobs and agencies by searching: 

  • promotional agencies near me
  • promotional jobs [ Insert City or State]
There are many promotional modeling job listings on google, instagram, and staffing agency websites.
 
As for agencies, thoroughly search google for LEGITIMATE agencies.
 
Background check a promo agency through their social media and the Better Business Bureau website.
➝ BBB Website: www.bbb.org/
promotional model brand ambassador

Promotional Modeling Agency - Benefits To Signing

  • The benefits to working for an agency are endless and worth it!

 

I always suggest to aspiring models to sign with a modeling agency or mother management in order to experience greater pay and more opportunities. 

 

• Getting scammed is likely to NOT happen 

• A legal team is ready to back you up from missed or late payments 

• Handles discrimination on your behalf 

• Management negotiates a reasonable pay rate on your behalf 

 

As an independent promotional model, clients know that you don’t have the legal defense team to back you up from mishaps.

 

They know that: 

 

  1. You more than likely won’t go through with taking them to small claims court if necessary. 

  1.  

  2. You’re more flexible to:

  3.  

  • Late payments 
  • Not being paid the contracted pay rate. 
  • In most cases, photographers not sending you your images back. 

A modeling agency provides management that will stay on the toes of clients, and stick up for you when you’re being cheated from a job. 

 

Model Tip: It’s possible to receive greater pay and more opportunities working as an independent model whether that’s promotional or fashion; but the respect from clients and photographers isn’t as optimum. 

 

Your agency will send you to castings for many different types of promotional events and jobs.

 

Management will raise your pay rate and book you more frequently, based on the client’s feedback about your work ethic.

 

The same goes in the fashion industry. 

 

Hard work and staying prepared for modeling jobs will take a load off of the team that’s working with you on set.

 

There demeanor will be more radiant when they notice that you’re a seasoned model, easy to work with, and who’s prepared and takes directions easy. 

How Many Promo Modeling Agencies Can I Sign To

You can sign to as many promo agencies that you can handle.

 

Don’t overload your schedule, this can lead to you frequently cancelling jobs. 

 

You want to stay in good grace with your agency and show that you’re available and committed when you say you are.

 

 

Just like fashion modeling ladies and gentlemen,

 

 

DONT BURN YOUR BRIDGES!

 

 

The more you accept a job and cancel shortly after, the less faith your booker will have in you.

 

It won’t take long for your manager to scale back at sending you jobs. 

Freelance Promotional

You can start off as a freelance promotional model if your city is lacking staffing agencies to sign to.

 

Finding promo jobs is simple when you use social media

 

Start by typing in the hashtag #promo or #promotionaljobs

 

search results should start to appear.

 

Finish the hashtag with your city or state at the end, #PromotionalJobsChicago

 

If you can commit to the travel,

 

apply to a promotional modeling agency in another city or state near you.

 

Some promotional models like being independent, and don’t mind seeking appropriate legal justice to get their earnings and material rights. 

 

Others models may want someone else to handle that type of matter.

 

In that case, a promotional modeling agency is best! 

Traveling As A Promotional Model

Many times you’ll work together with other promo models that are signed to your agency.

 

The opportunity to travel, car-pool, and stay in hotels with other models in order to cut down on expenses is greater.

 

Jobs that require travel are typically for alcohol ambassadors for brands like:

 

  • Cîroc 
  • Jack Daniels 
  • Jameson Irish Whiskey – and more!

Traveling with other booth babes is feasible, fun, you learn about more promo opportunities, and you’ll build friendships while on the road! 

 

Independently, you can travel with other brand ambassadors as well.

 

You’ll have to do a bit of networking and making friends with promotional models that you’re working with at events; but if you have the personality for that, GO FOR IT! 

 
promotional model event

Types Of Promotional Modeling Jobs

What jobs you’ll work as a promo model varies.

 

A lot of people group the act of promotional modeling and event staffing together.

 

Yes, promotional models do staff at events, but their job requirements are greater and their appearance has to be more polished depending on the job.

 

  • A holiday events 
  • Theater event 
  • Art or Bridal event 
 

NightClub and Lounge Modeling

nightclub models
Promotional models get paid to hang out with celebrities and influencers at high scale social clubs and lounges.
 

Yup, that’s right!

 

You might be hanging with:

 

Singer Justin Bieber or the rapper Drake

 

It used to be a thing years ago where promotional managers would call their model manager friends, and asked if they could send some models to their club in order to attract more people to that club!

 

Promo modeling is REAL!

 

You get paid to have fun!

 

Events that promotional models work for vary from trade shows, conventions, promotional events, lounges, up-scale clubs, corporate events, sporting events, retail stores, shopping malls, and more.

 

Again, google search something like:

 

  • promotional model jobs near me 
  • promotional model jobs in [ INSERT YOUR CITY OR STATE] 
  • promotional model event staff [ INSERT CITY OR STATE] 

 A list of promotional staffing agencies nearest to you will appear.

 
 
promotional modeling jobs

Jobs

Here’s a short list of brand ambassador jobs you can look forward to:

 

  • Bridal Shows  

  • Cast promotional models and actors that will interact with potential couples and share history about the brand.

  •  

  • Fashion Show Case  

  • Casts models to model luxury apparel from dresses to accessories, and pass out flyers to interested consumers.

  •  

  • Art Events  

  • Director may seek elegant and magnetic male models or female models to staff an art gallery for an event.

  •  

  • Upscale Clubs or Lounges  

  • If you and the promotional manager work out a deal, you can work at their club on nights when celebrities make an appearance.

  •  

Depending on the event you may:

 

Get free merchandise:

 

  • Clothes
  • Accessories
  • Free service
  • Discounts
  • Socialize with celebrities
  • Free drinks and food
  • Free hotel for the weekend – shared with other models possibly 

Plus get paid your contract rate on top of that!

 

There are so many types of jobs that a promotional models can work, that can lead to networking with the right people in the career field you’re interested in upscaling to. 

 

Promotional Model Fittings and Costumes

The fun part about working promotional jobs is that you get to dress according to the event.

 

Imagine working during: 

  • Comic Con 

  • Wizard World 

  • London Film and other Comic Conventions

  •  

For instance,

 

There was a promotional job that was casting for models to dress as characters from the Adams Family while working at a photo booth at a Halloween event.

 

Make-up and costumes were provided on the spot!

 

How easy is that for passive income?

 

That’s content that you can put on your social media to market yourself as an events model and book more jobs!

 

Keep in mind,

 

for some promotional jobs, you’ll have to attend a fitting that may last a couple of hours.

 

You’ll be working with other promotional models so the fitting can be a bit time consuming.

 

Having a fitting like any other type of modeling job assures that the clothes will fit you properly, and can be altered according to your body measurements on the spot. 

Promotional Model Requirements

The requirements to be a promotional model is pretty standard, depending on the city and event.

 

Mostly all that is required is that the female model or male model be professional and be in compliance with marketing the brand.

 

While working, the promotional model is to focus on the consumers and not chatting with other models.

 

As long as you do your job, the brand will continue to hire you every time they attend an event.

 

Before the event, models will either be sent an outline about the promotional event and what to say, or models will get briefed an hour before the event about what to expect. 

 

Promotional Model Salary

If you’re part of a promotional agency your manager will handle your pay rate.

 

Independent promotional models will set the rate with the client or will receive compensation based on the listing of the job.

 

The average model salary is typically between $50 – $150 an hour, but can be scaled higher depending on the job, hours worked, and clients request for the promo model.

 

Commision is occasionally offered depending on the vender.

 

Like any type of modeling, you want to get paid enough to put towards savings or to use for personal use.

 

Promotional models typically sign a contract before the event.

 

This contract is to hold both the client and model accountable for their promissory:

 

– that the model will perform the job as describes and the brand will compensate the model according to the agreed amount by both parties. 

Promotional Model For Brands and Agencies

Promotional modeling can be a fun job that helps you earn money on the side.

 

It’s not a stuffy job that you can’t show your personality while working.

 

A great personality is ALWAYS suggested for any promotional modeling job.

 

Enjoy the moment while interacting with funny consumers, and possibly meet influencers and celebrities.

  

The networking possibilities are endless.

 

If promotional modeling sounds like a type of modeling you’re interested in pursuing, make sure you do your research online, and ask other promotional models about their experience online. 

 

Promotional Model - Do's And Dont's

Do’s:

 

  • Have some knowledge about the brand and their current products and trends.
  • Keep your workstation neat and orderly
  • Smile, be positive, and helpful to consumers
  • If you can’t answer one of their questions, don’t be afraid to ask another ambassador or direct them to a customer service phone number or email.
Arrive on time 
  • 15 – 30 minutes early

  • Take good care of your uniform or costume 

  • Clothes – wrinkle free and with no unnecessary holes or stains. 

  • Follow the directions that any on-site manager gives you.

  •  

  • Taking breaks during a reasonable time frame 
  • Take pictures or videos if requested 
  • Restock and fill up necessary items 
  • Be in character based on the theme of the event, etc.

 

Don’t

 

Arrive late

  • Eat while working
  • Drink in front of clients
  • Chat with other promotional models instead of servicing consumers.
  • Take breaks longer than assigned
  • Run back and forth to your vehicle

Removing certain detailing from your costume because you don’t like it:

 

  • Scarf 
  • Hat 
  • Cuffs 
 

Restructuring your uniform in a way that wasn’t assigned:

 

  • Tying your shirt in a knot on the side 
  • Un-tucking your t-shirt 
  • Walking on the back of your shoes
  • Arrive in different clothing, hair, or makeup that wasn’t recommended
  • Standing life-less
  • Posting on social media before the staff management gives you the ‘okay’ to do so.
  •  

If you’ve ever worked a job let alone a customer service job, you understand the proper etiquette to have when working as a promotional model.

Promotional Model Resources

Modeling and Staffing Agencies

 

Modern Talent

 

https://moderntalentusa.com/join-our-team/ 

 

Runway Waiters

 

https://www.runwaywaiters.com/ 

 

Envy Lifestyle Group

 

https://www.envylifestylegroup.com/ 

 

Push Models


https://pushmodels.com/model_personal_detail.php 

 

The Pink Light Agency

 

http://www.thepinklight.com/ 

 

Julia Valler


https://juliavaller.com/la/promotional-modeling-los-angeles

Glamour Promotional Models


http://glamourpromotions.co.za/

App for casting call alerts:

 

Backstage Casting

Google Search and #Hashtags
 
#Brandambassador
#BrandAmbassadorsWanted
#BrandAmbassadorsSearch
#BoothBabe
#EventStaff
#EventStaffing
#Promotionalmodel [City/State]
#Promomodels
#PromotionalModeling
#PromotionalModelAgency
 
 
If you have any questions or concerns, comment them down below <3

[Promotional Staffing Agency Models: Glamour Models and Events – shown above]

Leave a Comment

Your email address will not be published. Required fields are marked *